Coal Cares

Children with asthma suffer from more than constricted airways. Indeed, the real problem with asthma isn’t a mere inability to breathe: it’s the taunting, berating, mockery, and abuse that so often accompanies this infirmity. Asthmatic kids are mocked, roughed up, chosen last for team sports, deprived of medication, and otherwise forced to bear more than their fair share of childhood’s intrinsic difficulties.

Today, thanks to Cloud Peak Energy, there is finally something parents can do to help asthmatic children show others who’s cool at school.

With Puff-Puff™ designer inhalers, easing a taunted child’s burden of suffering has never been easier — or more economical!